Azelaic Acid 16
Calming Serum
A gentle azelaic formula that evens tone, smooths texture, and calms stressed skin.
✓ 16% Azelaic Acid Formula
✓ Helps improve the look of uneven texture
✓ Lightweight hydration without heaviness
✓ Suitable for sensitive skin types
✓ Non-greasy everyday formula
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Azelaic Acid 16 Calming Serum
Regular price
$38.99
Regular price
$38.99
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“I’ve tried so many serums for texture — this is the only one that actually made my pores look smaller.”
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“I had stubborn red patches around my nose and chin. This serum literally erased them.”
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"Amazing Product! Super gentle but crazy effective"
Details
Details
Purra’s Azelaic Acid 16 BB Soothing Serum 30ml helps calm, balance and clarify troubled skin. This high-potency Korean skincare serum features a powerful 16% Azelaic Acid Complex to help reduce excess oil, minimise the appearance of pores, soothe visible redness and support a clearer, more even-looking complexion.
Ingredients
Ingredients
Azelaic Acid (10–16%)
Calms inflammation, reduces redness, smooths texture, and helps fade pigmentation.
Niacinamide
Strengthens the skin barrier, brightens, and reduces excess oil.
Panthenol (B5)
Soothes irritation and hydrates.
Allantoin
Calms sensitive skin and reduces redness.
Hyaluronic Acid
Provides lightweight hydration without heaviness.
How To Use
How To Use
1. Cleanse
Begin with clean, dry skin to ensure the serum absorbs properly.
2. Apply
Use 2–3 drops and gently spread over the face, focusing on areas with redness, post‑blemish marks, or uneven texture.
3. Moisturise
Let the serum sink in, then follow with your usual moisturiser to lock in hydration.
4. Protect
If applying in the morning, finish with SPF to protect your skin and support results.
Use 2–3 times per week to start, then increase frequency as your skin adjusts.
Avoid the eye area. Patch test before first use.
Try it for 30 days. Risk-free.
Give your routine time to settle in. If you're not satisfied, simply contact us within 30 days of receiving your order and we'll refund your purchase in line with our 30-day money-back guarantee.
THE MISSING STEP
Your acne is gone.
So why does your skin still look damaged?
You cleared the breakouts... but the redness, uneven tone, and irritated-looking skin stayed behind.
Many people keep treating their skin with stronger acids, harsh exfoliants, and complicated routines.
But sometimes your skin doesn't need another aggressive treatment.
It needs a reset.Purra's 16% Azelaic Acid Serum helps calm the look of redness, improve uneven-looking texture, and support a healthier-looking complexion.
SHOP THE SERUM
Patch test before first use. Introduce gradually if you're new to active skincare.
How To Use
Four easy steps. That's it.
Keep your routine simple and give your skin time to adjust. Cleanse, apply, moisturise and protect.
Start 2–3 times per week and increase gradually as tolerated.
Patch test before first use.
Simplify Your Routine
Your skin doesn't need a shelf full of products.
One focused serum helps target the look of redness, post-blemish marks and uneven-looking texture without turning your routine into a ten-step process.
16% Multi-Azelaic Acid
Multiple visible skin concerns
One lightweight daily step
Why This Formula
Less layering. More focus.
Instead of building a long routine around multiple separate products, this focused serum brings key skincare support into one lightweight step.
One focused formula. Multiple visible concerns.
What you get
Our Serum
Multi-Product Routine
16% Multi-Azelaic Acid
✓
Varies
Niacinamide Support
✓
May require another product
One Focused Step
✓
Multiple steps
Lightweight Serum
✓
More layering
Simple Daily Routine
✓
More products to manage
Comparison refers to routines using multiple separate skincare products.
Individual formulas and routines vary.
Skin Results
Visible skin. Visible progress.
Consistent skincare takes time. See how the appearance of redness, post-blemish marks and uneven-looking skin can change with a focused routine.
Results vary by individual, routine, skin type and consistency of use.
Customer Stories
Skin journeys, shared honestly.
Real routines look different for everyone. See what customers have to say about adding a focused azelaic acid step to theirs.
★★★★★
“I mainly bought it for the redness around my cheeks. What I liked most was how easily it fitted into my routine.”
★★★★★
“Really easy to layer and it doesn't leave my skin feeling heavy.”
★★★★★
“Simple, lightweight and easy to work into my usual skincare.”
★★★★☆
“I started slowly because my skin can be reactive. A small amount followed by moisturiser works best for me.”
★★★★★
“The biggest thing for me is how uncomplicated it feels. Cleanse, a few drops, moisturiser. Done.”
★★★★★
“Bought it because I wanted something more focused instead of constantly switching products.”
★★★★★
“I had a bathroom shelf full of half-used serums. I've been keeping things much simpler lately and this fits that routine really well.”
★★★★☆
“Took me a few uses to realise less is definitely more. Once I stopped over-applying it, it layered much better.”
★★★★★
“It's become one of those products I don't really think about. I just reach for it.”
Need To Know
Questions? We've got you.
Everything you need to know before adding our 16% Multi-Azelaic Acid Serum to your routine.
What does this serum help with? +
Our 16% Multi-Azelaic Acid Serum is designed to help visibly calm redness, improve the look of post-blemish marks, smooth uneven-looking texture and support a more balanced-looking complexion.
How often should I use it? +
If you're new to azelaic acid or active skincare, start around 2–3 times per week and gradually increase use as your skin becomes comfortable with the formula.
When should I apply it in my routine? +
Apply a few drops to clean, dry skin after cleansing and before moisturiser. If used in the morning, finish with SPF.
Can sensitive skin use 16% azelaic acid? +
Because this is a higher-strength formula, we recommend patch testing first and introducing it gradually. Avoid applying it to irritated or compromised skin.
Can I use it morning and night? +
It can be incorporated into either a morning or evening routine. Frequency should depend on your skin's tolerance.
Can I layer it with other skincare? +
Yes. Keep it simple: cleanse, apply the serum, allow it to absorb, then follow with moisturiser. Introduce combinations with other strong actives gradually.
How quickly should I expect results? +
Skincare is gradual and results vary. Consistent use and giving your skin time to adjust are more important than constantly changing products.